Tracy Khiew is a multidisciplinary designer based in New York. Her practice spans branding, art direction, digital campaigns, design systems, UI design, and interaction design.
Resume
Work
UX Research
Case Study
Evaluating a Shopping Discovery Platform
Moderated usability testing for an e-commerce startup
Our client was preparing to launch an all-in-one shopping discovery platform. Through moderated usability testing with six participants, we evaluated the prototype and delivered recommendations to clarify the platform's value proposition and improve key interactions.
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UI Design
Info Architecture
Info Architecture
Designing a Seller Experience for Hyperlocal Live Commerce
Baskit is a mobile marketplace where local farmers market vendors livestream products and offer same-day pickup. When rain cancels the market, vendors lose entire sales days-but their business doesn't wait. We built a platform that extends the market beyond weather and fixed schedules while keeping what makes it special: fresh, local, personal.
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Vivamus sed condimentum leo
Publisher: Querido
Design: Quisque Malesuada
Lorem ipsum dolor sit amet, consectetur adipiscing elit. In porta ex a porta blandit. Suspendisse feugiat justo at mauris molestie molestie. Ut mattis urna sed sem pulvinar, vitae rutrum nulla ultrices. Curabitur laoreet erat et sapien venenatis luctus.
[View]
Vivamus sed condimentum leo
Publisher: Querido
Design: Quisque Malesuada
Lorem ipsum dolor sit amet, consectetur adipiscing elit. In porta ex a porta blandit. Suspendisse feugiat justo at mauris molestie molestie. Ut mattis urna sed sem pulvinar, vitae rutrum nulla ultrices. Curabitur laoreet erat et sapien venenatis luctus.
[View]
Vivamus sed condimentum leo
Publisher: Querido
Design: Quisque Malesuada
Lorem ipsum dolor sit amet, consectetur adipiscing elit. In porta ex a porta blandit. Suspendisse feugiat justo at mauris molestie molestie. Ut mattis urna sed sem pulvinar, vitae rutrum nulla ultrices. Curabitur laoreet erat et sapien venenatis luctus.
[View]
Vivamus sed condimentum leo
Publisher: Querido
Design: Quisque Malesuada
Lorem ipsum dolor sit amet, consectetur adipiscing elit. In porta ex a porta blandit. Suspendisse feugiat justo at mauris molestie molestie. Ut mattis urna sed sem pulvinar, vitae rutrum nulla ultrices. Curabitur laoreet erat et sapien venenatis luctus.
[View]
Vivamus sed condimentum leo
Publisher: Querido
Design: Quisque Malesuada
Lorem ipsum dolor sit amet, consectetur adipiscing elit. In porta ex a porta blandit. Suspendisse feugiat justo at mauris molestie molestie. Ut mattis urna sed sem pulvinar, vitae rutrum nulla ultrices. Curabitur laoreet erat et sapien venenatis luctus.
[View]
Vivamus sed condimentum leo
Publisher: Querido
Design: Quisque Malesuada
Lorem ipsum dolor sit amet, consectetur adipiscing elit. In porta ex a porta blandit. Suspendisse feugiat justo at mauris molestie molestie. Ut mattis urna sed sem pulvinar, vitae rutrum nulla ultrices. Curabitur laoreet erat et sapien venenatis luctus.
[View]